Social Media Engagement of a Business

When meeting with a business owner and being introduced to their social media reputation it is easy to see how deeply involved they are in their advertising. It is also very difficult to talk to this business owner if they don’t run their companies social media and instead it is run by a second party who isn’t there to meet with you. While meeting with this specific company the owner didn’t run the businesses social media instead it was one of the employees but the owner still had an idea of what platforms his business is on and where it is being advertised. The owner also knew how different each social media platform is and what should and shouldn’t be posted on each platform. They also were active on each of their social media platforms and their posts really fit the business message and the work the service that they are providing. It was still difficult getting all the information needed from the meeting because the actual social media marketer for the business wasn’t there so we didn’t exactly get all the information that we could have. Some of the goals that the business wanted to enact into their social media platforms were such as, more followers and grow their follower communication to the business. Their key performance indicators for all of their social media platforms were followers and engagement. One thing that I would recommend for this business is that they should get a Twitter because they don’t have an account which I think is a platform that most if not all businesses should get involved in because Twitter fits into the younger and older generations and is very easy to post on. It gets your customers more involved in the business. Despite not having Twitter their Facebook has a good following and their engagement and continuous posts keep the customers involved and interested in the company. Overall, this business is doing very well for social media but I wish I could have gotten all the information from the social media marketer but besides that the owner was able to present and give the information for their social media.